Brand

Our brand, ready to use.

Logos, colours and the few rules that keep Masuyo looking like Masuyo. Everything here is free to use when you are working with us or writing about us.
Download all assetsBrand guidelines (PDF)
The wordmark is lowercase Albert Sans Extra Bold. The dot carries the brand.
Clear space
The height of the “o” on every side. Nothing else goes inside the line.
Minimum width
80px on screen, 20mm in print.

Monogram.

For small spaces: avatars, favicons, stickers and app icons.

Please don't.

  • Stretch or squash it

  • Change the colours

  • Add shadows or glows

  • Outline it

Colour.

  • Petrol

    #0F3B4F

    RGB 15, 59, 79

    Primary. Hero areas, buttons, the wordmark.

  • Deep

    #0D1A20

    RGB 13, 26, 32

    Body text and dark sections.

  • Aqua

    #4FE0E6

    RGB 79, 224, 230

    The spark. Dots, pen marks, highlighter.

  • Steel

    #52626A

    RGB 82, 98, 106

    Secondary text.

  • Mist

    #E4EAEC

    RGB 228, 234, 236

    Page ground.

  • Paper

    #F3F6F7

    RGB 243, 246, 247

    Cards, and text on petrol.

Proportions across a page: mist and paper about half, petrol about a third, deep about a sixth, aqua a spark.

Aqua only ever sits on petrol or deep, never on the light colours.

Albert Sans for everything.

Sentence case, tight headlines and roomy body copy. No capitals for shouting and no letter spacing.
Display, 72 to 120px, extra bold
Shipped once.
Heading, 48px, extra bold
Websites that pull their weight.
Section title, 32px, ends with the dot
Our services.
Subhead, 22px, bold
Fixed price, agreed up front
Body, 17px, regular
We build websites and systems for businesses that run on bookings, quotes and stock, then look after them once they are live.
Small, 14px, semibold
masuyodigital.com
Albert Sans on Google Fonts

Icons.

Drawn, not generated. A pen line with a slight wobble, an aqua fill printed just off register, a small tilt and one detail that makes each icon ours.

  • Websites

  • Web apps

  • Code

  • SEO

  • CRM

  • Bookings

  • Enquiries

  • Hosting

  • Security

  • Support

  • Speed

  • Growth

Download icons (SVG)

About Masuyo.

Copy and paste these when you write about us.

  • One line

    Masuyo builds websites, web apps and custom CRMs for small businesses that run on bookings, quotes and stock.

  • Short paragraph

    Masuyo builds websites, web apps and custom CRMs for small businesses that run on bookings, quotes and stock. Fixed prices, scoped properly, and looked after once they are live. Based in Leyland, Lancashire, Masuyo works with businesses across the North West and beyond.

  • Tagline

    Measured twice. Shipped once.

Using the brand with us.

  • Use the files from this page rather than recreating the logo.
  • Keep clear space around the logo: the height of the "o" on every side.
  • Use the right version for the background: petrol on light grounds and on aqua, paper with the aqua dot on dark ones.
  • Ask before using our name in an endorsement or a co-branded campaign.

Questions about the brand? hello@masuyodigital.com