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What the report covers.

Seven parts, each checked only where it can be measured properly. Anything we cannot measure is left out rather than guessed.

  1. Speed

    Google's own speed test on a phone and a computer, with real visitor data where Google has it.

  2. On a phone

    Whether the page fits a phone screen, is easy to tap and read, and works for everyone.

  3. Found on Google

    Page title, description, headings, sitemap and anything stopping Google listing you.

  4. Local signals

    Tap to call, your town or address, business details Google reads, and a map link.

  5. Google Business Profile

    Your reviews, hours, photos and website link, and whether your details match.

  6. Enquiries

    How easily people can get in touch: a form, an email link, and online booking.

  7. Trust and security

    A secure connection, everything loading securely, and a privacy policy.

A sample.

One part of a report for Holly's Kitchen, a fictional café in Chorley.

Local signals.

2 working well and 2 quick wins.

  • Tap to call

    Working well

    Your phone number can be tapped to call.

    Why it matters. On a phone, one tap to call is the quickest way for a customer to reach you.

  • Your town on the page

    Working well

    Your homepage mentions Chorley.

    Why it matters. Saying where you are helps local people, and Google, know you serve their area.

  • Business details for Google

    Quick win

    Your homepage does not describe the business in a way Google reads directly (LocalBusiness schema).

    Why it matters. This helps Google show your details, such as opening hours and address, with confidence.

    How to fix it

    1. Add LocalBusiness schema with your name, address, phone and hours.
    2. Most SEO plugins have a local business setting that does it for you.

  • Map or directions

    Quick win

    We could not find a link to Google Maps.

    Why it matters. A map link gives people directions in one tap, and connects your site with your Google listing.

    How to fix it

    1. Add a "Get directions" link to your Google Maps listing.
    2. Or embed a small map on your contact page.